What Is A Matrix In Business. Diversification is the most risky since a company starts entering a completely new and unfamiliar market with a new and unfamiliar product. Whereas the BCG matrix.
Invest protect harvest and divest. Market Penetration is the least risky of all four and most common in day-to-day business. A competitive matrix is an industry-analysis tool that can help you find opportunities to innovate with new or improved products services and marketing strategies.
Diversification is the most risky since a company starts entering a completely new and unfamiliar market with a new and unfamiliar product.
The GE McKinsey matrix is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBUs position in the industry. Market Life Cycle-Competitive Strength Matrix 5. Little Portfolio Matrix 6. And Business Unit Strength.